MAKE YOUR WEBSITE WORK HARDER AND ATTRACT YOUR RIGHT-FIT CLIENTS TO BUY YOUR SERVICES, COACHING PROGRAM OR COURSE WITHOUT INTENSE OUTREACH OR DMS
Learn to research and use SEO keywords on your website – the quick and easy way
WITH THE SORT SOME SEO TRAINING YOU LEARN JUST ENOUGH ABOUT SEO KEYWORD RESEARCH TO IMPROVE YOUR ORGANIC MARKETING – WITHOUT PUZZLING OUT JARGON OR SIGNING UP FOR OVERPOWERED SEO SOFTWARE
7-days no questions asked money back guarantee
If you’re feeling guilty about neglecting your SEO – It’s not your fault!
Many business owners like you have forgotten about this tried and tested classic.
IT’S HARD TO MAKE SPACE FOR SEO WHEN:
👀 There’s always something new and shiny to distract you – a new social media platform, ways to use AI, trainings on saving you x hours a week, new exciting apps.
👀 You’re working in your biz or lining clients up – there’s no time to learn a new marketing technique.
👀 The generalised advice out there is aimed at big companies – it’s hard to wade through.
👀 It doesn’t feel as creative and fun as other forms of marketing.
👀 Instant gratification wins out.
But I’ve found a way to use SEO on your small business website without the feeling that it’s distracting you from your other responsibilities.
SO YOU CAN:
- Attract new clients who are drawn to you as the answer to their problems
- Generate organic traffic for your evergreen offers and fill up your waitlists
- Avoid relying purely on time-consuming list-building activities and dodgy social media algorithms to grow your audience
- Step away from your computer, confident that your optimised site is working away in the background to bring you lovely new clients or students.
Including search engine optimization as part of your marketing strategy is a smart choice.
In a world where other marketing platforms are bought and sold – or fall into disrepair – it’s never too late to plant a flag on your own land.
It’s time to enjoy warmer leads coming to you.
Sounds great, right?
So why aren’t more people like you using it? Why are 90% of all web pages not indexed – and can’t be found on Google?
(FORBES, 2024)
⌛Most coaches, course creators, and service providers are time poor.
They already feel like they’re a one-person PR agent, marketing team, and customer service department on top of their day-to-day work. They’re overwhelmed!
👻 SEO spooks the average small business owner.
Whether it’s the fear of breaking the rules and being penalised by Google, or feeling nervous about wasting precious time, they don’t know where to begin. It’s a puzzle.
🔎 A lot of the advice from SEO experts and gurus is pitched at larger businesses and agencies.
All these one-size-fits-all solutions fail to account for the lack of people power, and being on a much smaller budget. And, many marketers use scare-tactics and gate-keeping to sell their basic, boring SEO course or monthly packages.
🔗 There’s often a missing link between learning and doing
While it’s possible to figure out SEO through free resources online there’s still a gap between the theory and getting it done. It never feels hands-on or possible.
🏅Ranking #1 on a main keyword and beating the competition sounds like a lot of hard work
They worry it’s another form of hustle-culture – trying to stay at the top of the page – and vying for attention.
🥱 Feeling that SEO is a boring chore, and it sucks creativity dry
There’s the danger of slipping into a formulaic approach to copy and blogging that leaves small business owners feeling boxed in and resentful. And because it can take months for SEO to take hold, it doesn’t compare to the instant gratification of creating and posting on social media.
That’s a lot of baggage around a marketing tool!
I’VE SIMPLIFIED SEO, AND FOCUSED ON CREATING AN ON-PAGE SEO APPROACH THAT:
Works around you and doesn’t need several hours to set up – this is keyword research that’s a deep dive on your audience and their needs, not a deep dive on SEO itself.
Takes you step by step through doing the thing. You can implement and follow along, helping you to cement these new skills.
Isn’t based around memorising a bunch of jargon or the history of Google – there will be a glossary of the need-to-know concepts. But this isn’t school – I won’t be testing you after.
Is friendlier for ADHD and similar neurospicy brains.
Helps you serve your audience better – using SEO keywords to outline blog posts and create freebies that stand out
I show you that you can do a lot with a little bit of know-how.
I’VE SIMPLIFIED SEO, AND FOCUSED ON CREATING AN ON-PAGE SEO APPROACH THAT:
Works around you and doesn’t need several hours to set up – this is keyword research that’s a deep dive on your audience and their needs, not a deep dive on SEO itself.
Takes you step by step through doing the thing. You can implement and follow along, helping you to cement these new skills.
Isn’t based around memorising a bunch of jargon or the history of Google – there will be a glossary of the need-to-know concepts. But this isn’t school – I won’t be testing you after.
Is friendlier for ADHD and similar neurospicy brains.
Helps you serve your audience better – using SEO keywords to outline blog posts and create freebies that stand out
I show you that you can do a lot with a little bit of know-how.
Hey, I’m Mary.
I started out as a copywriter, writing web copy, sales pages, and blogs. It was an accidental career leap – like all the best decisions. And jumping in before creating a plan meant that SEO being difficult, boring, or complex wasn’t even on my radar. I needed keywords to add to my blogs and copy – I simply researched them.
Same with my website, I wove some on-page SEO into the copy and the clients started coming to me!
One pandemic, and a couple of rounds of burnout later and I now know that I have inattentive ADHD. And though SEO is in my zone of genius – I realised that other business owners struggle with it – and use really strong language around it!
“I’m terrified of SEO!”
I hear it over and over. Along with the sentence that starts “I know I should…”
How many times have you said that you should/must/really ought to do something with SEO?
I’ve said it myself about many things in my business – including automation and my own content creation!
And like me, you’re probably juggling caring responsibilities, fluctuating energy levels, and all those little incidents and priorities we call life.
So of course you never get around to tackling SEO.
But it occured to me I didn’t have time to learn the theory and jargon behind search engine optimization. I just went ahead and did it.
And it’s got to be better for my biz friends and my people to to learn through implementation, and to get some on-page SEO sorted, right?
Mary James
SEO Mentor & Copywriter
Hey, I’m Mary.
Mary James
SEO Mentor & Copywriter
I started out as a copywriter, writing web copy, sales pages, and blogs. It was an accidental career leap – like all the best decisions. And jumping in before creating a plan meant that SEO being difficult, boring, or complex wasn’t even on my radar. I needed keywords to add to my blogs and copy – I simply researched them.
Same with my website, I wove some on-page SEO into the copy and the clients started coming to me!
One pandemic, and a couple of rounds of burnout later and I now know that I have inattentive ADHD. And though SEO is in my zone of genius – I realised that other business owners struggle with it – and use really strong language around it!
“I’m terrified of SEO!”
I hear it over and over. Along with the sentence that starts “I know I should…”
How many times have you said that you should/must/really ought to do something with SEO?
I’ve said it myself about many things in my business – including automation and my own content creation!
And like me, you’re probably juggling caring responsibilities, fluctuating energy levels, and all those little incidents and priorities we call life.
So of course you never get around to tackling SEO.
But it occured to me I didn’t have time to learn the theory and jargon behind search engine optimization. I just went ahead and did it.
And it’s got to be better for my biz friends and my people to to learn through implementation, and to get some on-page SEO sorted, right?
That’s how I ended up launching my SEO training in March 2023 – with no email list or elaborate plan, just the desire to lay it out simply and help my mates get going with SEO.
And now it’s back – better than ever!
INTRODUCING:
Sort Some SEO
THE TRAINING
The back-to-basics SEO training that includes over-the-shoulder examples and implementation to get you started with your on-page SEO.
No 12-part course you have to dedicate a month to.
Zero fluff.
Just the info and guidance to finally get started with SEO so you can:
👍 Learn how to set reasonable goals, and develop a new mindset around SEO
👍 Discover the best tools for the job and create your first list of starter keywords
👍 Grasp the absolute basic SEO terms and how to “read” keyword stats
👍 Choose your keywords and discover the best way to incorporate them into your webpages, metadata and blogs.
👍 Learn by doing – and feel confident in using simple on-page SEO for your business.
Transition from “Ugh, I should use SEO” to “I know I’ve optimised that page – and I can do it again!”
WHEN YOU SIGN UP FOR SORT SOME SEO THE SEO KEYWORD RESEARCH COURSE…
You’ll get everything you need to make sure your website has an active role in your marketing and brings clients to you.
Check it out:
3 Training Modules
Phase 1: Mindset & Goal Setting
Phase 2: Keyword Research
Phase 3: Placement & Blogging
Includes transcripts & captions.
Prework Planner
Questions and prompts to help you make the nost of the training and to establish where SEO will sit within your marketing and content development.
We’ll also consider how SEO can help you realise some of your larger goals and reflect on what’s possible.
3 Training Modules
Phase 1: Mindset & Goal Setting
Phase 2: Keyword Research
Phase 3: Placement & Blogs
Includes transcripts & captions.
Prework Planner
Questions and prompts to help you make the nost of the training and to establish where SEO will sit within your marketing and content development.
We’ll also consider how SEO can help you realise some of your larger goals and reflect on what’s possible.
Keyword Stats Cheatsheet
To alleviate the confusion during your keyword research that occurs when you’re switching from looking at words to looking at stats, I’ve cooked up a handy cheatsheet. It gives you a handy ballpark to evaluate if a keyword is worth using.
Workbook & Tool List
The tools you need to get started:
Useful prompts and worksheets and a comprehensive list of simple, free, or low-cost tools to pick from.
Keyword Stats Cheatsheet
To alleviate the confusion during your keyword research that occurs when you’re switching from looking at words to looking at stats, I’ve cooked up a handy cheatsheet. It gives you a handy ballpark to evaluate if a keyword is worth using.
Workbook & Tool List
The tools you need to get started:
Useful prompts and worksheets and a comprehensive list of simple, free, or low-cost tools to pick from.
Keyword Keeper & Blog Basics Workbook
Setting you up for success – The Keyword Keeper helps you filter through your keywords so you stick to using the best ones for the job – there are also alternatives to explore if you want to keep it digital. The Blog Basics workbook gives you the drive to start your biz blog.
Blog Ready List
For that moment where your cursor is hovering over the publish button and you want to make sure you’ve done everything you can to optimise your blog. The Blog Ready Checklist is here to save you time and energy.
Keyword Keeper & Blog Basics Workbook
Setting you up for success – The Keyword Keeper helps you filter through your keywords so you stick to using the best ones for the job – there are also alternatives to explore if you want to keep it digital. The Blog Basics workbook gives you the drive to start your biz blog.
Blog Ready List
For that moment where your cursor is hovering over the publish button and you want to make sure you’ve done everything you can to optimise your blog. The Blog Ready Checklist is here to save you time and energy.
PLUS A SPECIAL BONUS:
BONUS: Easy Breezy Keywords
An over-the-shoulder mini course guiding you through the use of Keywords Everywhere, and an insight into how I use it to write blogs. It’s my my favourite keyword tool for a reason!
BONUS: Easy Breezy Keywords
An over-the-shoulder mini course guiding you through the use of Keywords Everywhere, and an insight into how I use it to write blogs. It’s my my favourite keyword tool for a reason!
7-days no questions asked money back guarantee
Don’t just take it from me though…
“Before my SEO Mindset session with Mary I thought it would be hugely technical, and I’d come away still confused.
But I discovered SEO isn’t a big mysterious thing. It’s basically writing about my niche, so my ideal clients can find me when searching.
After talking to Mary, I’m less worried about “writing for SEO”, because if I’m writing for my ideal client, I’ll be OK! I feel more confident that I can do SEO my way.”
Jo Gibney
“I LOVED Mary’s warm, friendly and easy tone about SEO – adjectives I would have never used to describe SEO previously 😆! “
Happy Soulful Sales Summit 2023 Attendee
“Mary took the time to understand my business and she made suggestions that were relevant and actionable. She made everything uncomplicated and easy to understand.”
Sarah Williamson
“My session with Mary was lovely. That time hint was gold!
After our session I am going to transfer a lot of my blogs but will give them some fresh content using keywords. I won’t let searching for keywords ruin my joy of writing anymore!”
Miriam Hatoum
“Mary made SEO seem a lot simpler, and dare I say it, fun!
I loved the tools she shared, and it’s made me go from hiding from keywords to checking them regularly. I’m already seeing a boost in my search traffic to my website!
As a coach for freelancers, I’ll confidently recommend SEO to clients – and Mary will be the one I point them to!”
Emma Cossey
A REMINDER OF WHAT’S INCLUDED IN:
Sort Some SEO
THE TRAINING
- 3 video training modules including transcripts and captions: Phase 1: Mindset & Goal Setting – Phase 2: Keyword Research – Phase 3: Placement & Blogs.
- Prework Planner to help you get the most of of the training.
- Workbooks that help you break your tasks and learning into manageable chunks.
- A Keyword Keeper and list of alternative ways to keep track of your keywords.
- A list of useful tools to help you keep tabs on your website SEO quickly and easily.
- Keyword stats cheat sheet so you know if a keyword is viable for you and your biz.
- Blog Ready List – the checklist to go through before you hit publish.
- BONUS: Easy Breezy Keywords – a mini course guiding you through the use of Keywords Everywhere – my favourite Keyword tool.
- EXCLUSIVE PRESALE BONUS: Access to the Sort Some SEO Implementation Facebook Group starting 6th May for two weeks implementation and growing together.
7-days no questions asked money back guarantee.
FAQ:
Oh yes! This is a great training on SEO for beginners. Imagine you’re picking up a Rubik’s cube for the first time – it might seem a bit daunting, right? My training is like the friend sitting next to you, guiding your hands, showing you the tricks to get that first side all one colour. Let’s do this!
With Sort Some SEO, you’re not alone. I’m here to help you figure out where those tricky puzzle pieces go. At the beginning of May, to celebrate getting this training into the world, I’m hosting an implementation group over on Facebook. But outside of that event, please reach out through my free Facebook group or via email and I’ll be happy to help.
While the main focus of the training is on getting the foundations of your SEO solid with keyword research and placement, I do touch upon essential tools that can help you keep track of your progress. However, the detailed setup for tools like GA4 and Google Search Console is outside the scope of this training. I aim to keep things simple for now.
Honestly – it depends on where you’re at. If you consider on-page SEO a walk in the park, skip this one. If you know how to to do it but don’t find yourself wanting to do it, you might find Sort Some SEO helpful. Mainly because I show you some shortcuts and tools, and give you a method of connecting with dreamy clients – as a copywriter I know it’s all about conversions!
SEO isn’t instant – you might start seeing changes in 3 to 6 months, but this method involves less painstaking effort upfront, so you’re able to dedicated a few hours to it then continue your usual marketing with it running in the background. Which is neat!
Yes! Everyone who opts for the presale gets access to the implementation group in May . It’s a space to share quick wins, seek advice, and exchange ideas with others on the same journey. Plus, I’ll be there too, ready to offer guidance and support.
The core training gives you the method to tweak your keyword research to your business and your audience’s taste. I offer guidance on how to adapt these strategies to fit your unique business. Plus, the implementation group and potential for direct feedback offer more personalised advice.
Both B2B and B2C businesses can benefit from the guidance in Sort Some SEO, but it’s mainly for service providers, freelancers, course creators, and coaches who specialise in providing their services online. I don’t recommend purchasing if you run an ecommerce website that ships physical items or have a physical business address that needs some help with local SEO – I don’t cover that here.
Nope – you pay once and can use it for the lifetime of the course.
There are a handful of free and inexpensive tools I recommend to get started with SEO. Keywords Everywhere is $20 for the year, plus taxes, at the time of writing. I try not to go overboard with price and budget because I’m hopeful you’ll nail what needs to be done within a few hours.
Sort Some SEO gives you a personal, down-to-earth approach that’s tailored for small business owners, freelancers, and creatives. It’s about progress over perfection, and actually getting something done. That’s why it’s called Sort Some SEO.
And there’s a lot of talk about what the best SEO course is. But the best SEO course is the one you actually use.
Yes, indeed! In fact, the more specific your niche, the easier it is to stand out and attract the exact audience looking for your unique services or products.
Of course. Life gets busy. If you can’t make it to the implementation group, Sort Some SEO can wait until you’re ready. After the 2nd of May, dive into the training and resources at your own pace, on your own schedule.
The fun begins on 2nd May 2024, when you’ll get access to all the training and resources. The implementation group kicks off on 6th May, where you can dive deeper and get hands-on support. So pop those dates on the calendar!
Look, we’ve all been there – nabbed a deal only to realise it’s not the right fit or to your taste. With the Sort Some SEO guarantee, if you’re sure it’s not for you within the first 7 days of access, you can get a full refund, no questions asked.
While I do want to keep Sort Some SEO as a low-ticket offer, in the future the price may increase a bit to reflect its full value and the extensive resources it offers.
Graphics by Hardt Illustrations
https://hardtillustrations.etsy.com
Graphics by Mine Eyes Design
https://mineeyesdesign.etsy.com
And a special shoutout to Jessa Bellman for the majority of the mockup templates – send me an email on hi@maryjames.co.uk if you need the deets.